With the advent of social networks that started with the likes of Friendster and MySpace. Which now has the heavyweights of millions of dollars as Facebook and Twitter. Search engines have no choice but to take seriously its content .
The reason is not entirely out of necessity. With an estimated number of active users in the north of 750 million euros and a worldwide presence through more than 70 countries.
Facebook and other social network users generate a surprising amount of Internet traffic in the online discussions and other interactions that take part in.
The points at issue can vary widely depending on individual interests. Tastes cliques or social groups.
The search parameters and algorithms used to display the search results have been changed and modified in accordance with the same importance given to links with the results of social media.
Need not take my word for it. Try typing in all the search terms in Google and Bing and social media results will most likely appear in the top 10 places on the list.
Because search engines, in particular, prefer the results of social media links to the simple fact that all the information before the Searcher Twitter or shared interest is more likely because they contain the results that others do not, the human touch.
What will be discussed in this article are some tips on search engine optimization social media to generate traffic to your site.
1. Increase awareness and discussion on social networking sites
According to Matt Cutts, a Google search engineer. Google has launched a major change in the classification of the signal is how they rank sites provide an order of magnitude when viewing search results.
To determine whether a product, person, or the website is trustworthy enough to win a place in your search results. Google now look at social networking sites as well.
Therefore, take appropriate measures to ensure that their sites are known and discussed by the social network users. Because people talk more, more, will be highly valued by search engines.
You can do this through simple measures. Such as connecting users to sites containing the product through your blog. Facebook page and basically anywhere that maintaining an online presence.
2. Get ready for a long campaign!
Users of social networks are huge in number, they come from different countries, speak different languages, and of course go on the web at different times too.
To ensure that the brand awareness of what you are marketing to penetrate all levels of the user base of these social networking sites. Do not give up after a few weeks or even months of work.
Take it as a liability and place set aside some time each day for your campaign. Search engines give importance to more recent results.
They are comments, status or tweets, so if you can ensure a constant focus and long-term taking place about your product. / brand you have half the battle in your grip.
3. Staying your messages and tweets!
Remember that Internet users and users of social networking sites in general have a very short and you have to prepare a strategy that goes beyond getting their attention in the first one.
Devise ways to get them constantly listening to new or updated on your website. Such as signing up for updates by e-mail.
Remember that users of these sites have a lot of other things that might draw your attention and most of them will not be ready to spend the time looking for product updates.
Especially if they are disappointed in the first few times they do. So take the time to constantly update with the latest news and accurate information when scheduled maintenance or downtime of your website.
Users appreciate the attention and there is nothing more attractive than the personal touch when sending emails.
4. Carry out the corresponding message
When you update your blog or website, make sure your messages relevant to the service or product they offer. Furthermore, by posting its previous state or tweet, be sure to link your friends to your website too! It is not advisable to show some personal problems from time to time.
His friends feel they are interacting with someone who is familiar with them, after all! However, when possible, try to connect the message with the marketing of a discreet way for people to become familiar with them.
5. Keep the basic courtesy!
Even when marketing your website or product, you must remember basic etiquette and ethics for Internet use. Avoid, for example, the inboxes of e-mails of your contacts with various updates as they are boring.
People do not mind the details, but try your best to make sure they are not bothered by unwanted content from your mailbox. They can get really upset and start telling bad things on your website or you!
In summary, these social media, SEO tips are tried and tested techniques to ensure better traffic to your website. The road to success is long and difficult, and you must make sure that you have to constantly maintain.
If you could not keep up and more companies decide to go to a few months later, wait for it harder than before. This is because users who have been involved for the first time to be wary of returning to your site such evidence even if the newcomers Chatter attention from other users.