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SEO services for enhancing your online business

SEO services for enhancing your online business

SEO services for enhancing your online business

How a website can help your business?

A website is a necessary one for engaging your business in online business that can help to earn high revenues. In the modern world today, many people use the internet for knowing more about a product and other things. Having a website will ultimately give ways to target them while promoting a brand. Moreover, you can convey messages to customers in local and international markets for obtaining optimal results.

SEO services for enhancing your online business
SEO services for enhancing your online business

Another thing is that it allows you to advertise your brand through social media networks that can reach more audience. In addition, it plays an important role in increasing sales which help to generate more revenues.It is possible to establish credibility and trust with a website that can result in advantages.

As a business owner, you can create better impressions on customers with your website. This, in turn, gives ways to build good relationships with them while adverting a product. You can even save money on other advertising expenses after creating your website. Apart from that, your website will help to add new customers when marketing a product. It even plays an important role in making your campaigns a successful one that can improve your business.

What is SEO and how can it help your business grow?

Affordable SEO Services For Small Business involves a set of algorithms that can help to enhance your website ranks in search engine pages. Search engines give more importance to crawling, indexing, processing, and retrieving that can enhance the ranks of your website. There are many factors which determine the visibility of your website in search engines.

The primary objective of SEO is to divert a high volume of traffic to your website with the latest approaches. Another thing is that it contributes more to get a high reputation in online business which can generate high conversion rates. With SEO, you can focus on targeting your audience in the markets during the promotional activities.

It is an important one to make sure that your website gets high visibility in search engines. The search engine optimization allows you to improve the ranks of your website with the latest algorithms. In fact, it makes feasible ways to optimize your website in digital devices thereby helping to reach the next levels.

Some of the techniques used in SEO include keyword research, social media optimization, content marketing, and so on. All of them will impact your website ranking in search engine page results that can grow your business.

Why is SEO important for your business?

Since business markets these days are facing high competition, you need to stand out from the crowd successfully. SEO enables to reduce competition levels with the best practices which can grow your business to a large extent. There are several reasons to consider SEO for your business that result in more advantages. Some of them include:

1) Allows you to engage with your customers

Customer engagement is crucial in online business and SEO does the job with effective marketing strategies. As a business owner, you should make sure that your website appears in search engine pages with high ranks. Search engine optimization helps your web page to get a high reputation when customers search for your product.

2) Creates brand awareness

It is necessary to create awareness about your brand in the markets for inviting more visitors to your website. SEO allows you to make your brand a popular one through social media and other channels that can boost sales.

3) Maximizes the rate of investments

Search engine optimization provides ways to maximize the rate of investments (ROI) in online business that can help to earn high revenues.

4) Makes your website to perform well in search engines

SEO gives ways to enhance the functions of your website in search engines for experiencing the desired outcomes.

How does SEO improve your small business?

If you are running a small business then, you should consider implementing SEO for attaining top positions in search engines. Some of the benefits offered by SEO include:

1) Adds new customer base

It is necessary to make sure that your website is easily accessible by visitors. Search engine optimization helps to add new customers while promoting your brand.

2) Builds trust among customers

SEO allows you to build trust in the markets that can help to improve your business. Moreover, it contributes to ensure high conversion rates when marketing your brand.

3) Enhance the values of your business

Search engine optimization makes it possible to enhance your business values in the markets by addressing essential needs.

4) Allows your customers more informed

Several customers search for your products online allowing them to make a better decision. SEO allows you to find potential buyers in promotional activities that can grow your business.

5) Improves the user experience of your website

SEO plays a significant role in improving the user experience of your website. Another thing is that it gives ways to invite more visitors to your website to obtain the best results.

How to select the best search engine optimization services?

There are some things to keep in mind before hiring services from a company. This will help to find a company that offers the best services for your business.

1)Reviews &Testimonials

The first thing is that you should read the reviews and testimonials of Search Engine Optimization Services agencies with special attention. This will help to select the right one which satisfies your online business.

2) Budgets

Most SEO agencies offer different types of packages for your business. Make sure that a package fits your budgets when it comes to online business.

3) Previous projects

It is advisable to evaluate the previous projects handled by an SEO agency. Furthermore, it paves ways to understand more about the services in detail.

4)  Choose a company which defines your goals

An SEO company should define your goals while ranking your website in search engines. You need to outline the areas that need improvement in online presence. Also, you can track the data of your online presence with SEO for accomplishing goals in a project.

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Best Tips to Check Before Buying Expired Domains of [2019]

Are you considering buying expired domain? Do you want to rank your site and build a blog network with expired domains? If yes then you need to follow my ultimate tips that can get you into it. As we understand around these times of years. Many novice domain businesses get confused and stuck when it comes to evaluation of expired domains. Others end up purchasing expensive domains thinking that they have got exactly the deal. Only to realize later domains bought are worthless.

Moreover, out there exists spam and fraudulent domains usually their page ranks have been modified up using dubious means and ways. In this point you need a skill to choose and select the good one. We all understand that all the SEOs and top ranking sites we are seeing stepping up to top levels often use expired domains. And the reason why is that the expired domains have the benefit that worthy inguarantying a solid blog network. Therefore in this detailed article we are going to focus on the things we need to consider and verify before we “shell out” the little hundreds of thousands buying expired domains. Let’s have a look.

There are many things you need to take into consideration before buying expired domains and I bet if you read through the detailed tips bellow, you will be able to get good domains. Here are the tips and clues we need to consider and check before buying expired domains.

#1 Check for Adsense Ban

First step that you must do is to check the Google AdSense ban. If the domain can not pass, then move it out from your sight. There exists many expired domain which are Google AdSense banned and you may fall into a trap of buying them. The fact is that the banned one is of no use. To help you, an AdSense Sendbox Checker is a tool I recommend for you to use’ that can help to determine the AdSense ban. Don’t hit the wall on how you will operate it. What you need is only to enter your URL and click on Previews Ads. The result in this case is your anticipation. If the Ads get displayed all of them, then you hit the nail on the target, simply it’s banned.

Domain e-mail investigation. You can build a professional business with the expired domain, only later to realize that the e-mail related to your site was reported as a scam. Do you think all will get well with you? I bet no. You see? It can end up ruining the business. Anyway don’t worry. Before the all those turns against you, you need to do something good. Good news! You need to collect the past e-mails that you can get on the old page while pasting them and adding words such as scam, spam, fraud; words like those. It’s very crucial before you start the business.

#2 Check for Domain and Page Authority (DA/PA)

Always check and verify domain DA/PA before you buy. We all understand that hundreds or rather I can say thousands of domains expire daily due to some or various reasons. The need to check them on the sites such as Moonsy among many other sites is recommended. The PA and the DA, the two crucial and essential factors majorly known to be considered help one to find out the quality of expired domain. Therefore you need to consider this fact before you buy an expired domain.

Furthermore if you are purchasing any expired domain, then you need to check both the DA and PA while trying to capture them with DA 25+. Check the MozRank. In relation to above backlink determination, you will also consider the fact how good the backlinks are to the page. This is simply done by the MozRank, a metric ranged between 0-10 used to determine how perfect the backlinks are to the page. Usually, a domain with huge numbers of links to its page basically contains high MozRank.

#3 Check for Domain Trust Flow (TF)

The authority of the domain. Although the domain authority is something that we should not verify but when it comes to expired domains, a medium authority is at least needed. Usually, the trust of expired domain gets built during years. So from this point it’s straight forward to determine good domain. In case you find domains aged more than one year trust authority, which means you should run away from them.

Basically, you can achieve that using an Ahrefs domain authority checker. Determine the total backlinks from different domains. Basically, backlinks are known to give a wrong idea. However, verification of the good domain is also possible. This is only done by comparing the total number of backlinks of the domain with different IP addresses of those sites. Many backlinks from different sites accompanied with many IP addresses is a show of a good domain.

#4 See the Domain History

Checking the archive of website. You may overcome the above checks and come out smiling that you got the deal not bearing in mind the archive of website. It’s better to check the type of website used by this domain before it expired. All you need is simply going to the archive and input your domain URL there. Take me back button is enabled to navigate you to screenshot link. On the graph provided in that link, I bet you can be able to click on any year to see how far the domain has been in use before.

#5 Buying Expired Domains with Back Order Service

Always backorder the domain name. Before you decide to buy the domain you need to backorder the domain name. This step is important as it enables you to monitor the availability of the domain name and alerts you early before auction begins. If you want to backorder the domain name, all you need is to sign up in the account in your trusted auction partner.

Evaluate the expired domains using the majestic SEO. This is the software that creates huge amount of intelligent databases. On the other side it provides with metrics to verify the expired domain. So learn to use it before you deciding to buy expired domain. Here we highlighted the top sites that you can get access to good expired domains.

  • DomCop.comis one of the best sites that are accessible within a click. Page ranks, Moz Rank, Majestic SEO among many other metrics are offered in this site.
  • Expireddomains.net – If you understand better on the value of expired domains, PRs, backlinking and SEO, this is the site I recommend for you to browse. You need not to sign up in order to check for the expired domains. So awe!
  • Dropping.com is one of the sites that bring the names of expired domains with classification of buyers. The site urges you to specify whether you want a domain as an investor, a website owner or SEO/SEM expert.

Verification of the PageRank carefully. As we saw above, out there exists many fraudulent expired domains with modified page ranks and sometimes you may caught up buying them. Do you need to escape from that trap? Well. You need to check the domain using a fake PR checker, a special verification tool or else you will end up purchasing a fake domain worthless for use. Mostly recommended expired domains with good PageRank are the likes of deleted domain names, Pre-release domain and closeout domains.

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What is Link Building in SEO A to Z Guide lines

What is Link Building in SEO? SEO link building and increasing traffic is not always easy. This task can prove even more difficult when trying to target search terms that are deemed to be HIGHLY competitive. Even though it may be a little harder, it’s not impossible!

The following are some basic SEO link building strategies to increase traffic and obtain back-links for your website. What we mean by “basic SEO” is that they are free traffic and linking sources. This is not to be confused with Affordable Search Engine Optimization Services software. Like SEO Link Monster that automates this process for you but requires a monthly fee.

SEO LINKS BUILDING FROM ARTICLE DIRECTORIES

It is still more than possible to use article directories as a way to build traffic and back-links, although it has changed over the past couple of years.

Article directories generally accept articles with a minimum of 600 words. Others require fewer words so if you write articles with 600 plus words. You will be able to submit them to all the article directories we have listed below. One important factor to note is that you must create UNIQUE articles with good quality and of interest to a broad market.

Again, there are a bunch of article directories where you can manually submit your articles for free. The list below is comprised of the top directories that have good PageRank. and will get you solid backlinks, readers, and possibly syndication.

Ezinearticles.com
Goarticles.com
Webpronews.com
Articledashboard.com
Articlesbase.com
ArticleCity.com
SelfGrowth.com
iSnare.com
Articlesalley.com
Articleclick.com

SEO LINK BUILDING FROM VIDEO MARKETING

Video marketing can be a great method of building traffic and back-links. As long as you place your URL in the video description. No doubt you have a number of articles you posted on your site, why not reuse these by creating some form of video? One way to do this is to use Animoto to create a video based on screen captures, include a sound track from their list of titles, and then place your URL at the end.

If you do use the video(s) on your site, don’t forget to submit a video site map to Google. As promised, here is a solid list of places where you can post your video for free to obtain website traffic and backlinks.

Video.yahoo.com
Atom.com
Veoh.com
Youtube.com
Vimeo.com
Metacafe.com
Video.aol.com
Blip.tv

SEO LINK BUILDING FROM DOCUMENT SHARING SITES

When creating a website you will naturally end up having a decent amount of articles that you have written, why not put these to even more use?

With the articles you have written and already published, create a PDF ebook of these and submit them to document sharing sites, these will often provide you with backlinks. Here is a list of the top SEO Link building document sharing sites:

Scribd
Slideshare
Docstoc
Slidesix
Issuu
Myplick
Empressr
Slideboom
en.calameo

HOW TO/TUTORIAL BACK LINKS

There has been an increase in the amount of “How To” sites, these are designed to provide people with a article that acts as a tutorial or guide on how to do a specific thing. A normal article could not be submitted to this, however it is possible to rewrite many articles into more of a tutorial form.

For example, if you had several articles on SEO techniques, you could combine them into an eBook about the search engine optimization and then submit it eHow or similar as a multi-part “How to Guide” about how to do SEO.

SEO LINK BUILDING FROM BLOG COMMENTING

If your Niche Home Improvement Then you Can Search Home Improvement Write For Us On google. Then you Can Find Home Improvement Niche Blog. Us Blog commenting is an effective way of SEO link building; you do however have to do them properly. If you simply spam blogs with your comments. You will find the success rate of them actually being approved will be low.

By reading the blog post and spending 5 minutes writing a good comment, you will find your comment is more than likely to get approved. Be sure to include your website URL when submitting your post to ensure you get the linklove back to your site.

If you’re like most people, you don’t have the foggiest idea of how to find relevant blogs for the products or services you sell. Use the following queries within the search results to find relevant blogs:

inurl:blog “your keyword” “post a comment”
inurl:blog “your keyword” “add comment”
inurl:blog “your keyword” “make comment”
inurl:blog “your keyword” “leave a comment”

SEO LINK BUILDING FROM BLOG GUEST POSTING

Content is still king and to be honest it always will be, the problem is many either don’t like writing, don’t have time or due to English not being their first language they may find it hard. Why not contact blogs that are related to your niche and offer them a good quality. Unique article which contains 1-2 links back to your site?

This will benefit the blog owner as they are getting fresh content and will also benefit you as you will be getting a back-link.

Another option is to subscribe to a high quality blog network like Search Engine Watch to publish articles easily.

SEO LINK BUILDING BY USING QUESTION AND ANSWER WEBSITES

There are several sites where people may ask a question such as Yahoo Answers. Why not spend a little time and go through questions that are relevant to your niche and then provide them an answer. Do not just spam your URL as this will result in it getting flagged and not providing any value. Instead you want to spend some time and provide a well thought out answer and then provide your URL at the end. if voted as the best answer you could find yourself getting a good amount of traffic if its a question that is asked a lot.

SEO LINK BUILDING VIA LINK PUSHING

Many people will spend time on SEO link building and then leave them and continue to build additional backlinks. Why not also spend time improving some of the backlinks you have already produced.

Link pushing is used to push the juice from a number of backlinks through to one of your additional backlinks and then pass this through to your site.

For example; You have created an article and submitted this to Ezine articles. Which then link through to your main money site. You would effectively create a number of backlinks and send these to your Ezine article, which will then pass the juice from these links to your money site.

USE YOUR TIME AND EFFORT WISELY

A lot of affiliates focus too much on building backlinks and this can result in them spending less time on building content to their website. If you continue building content to your site, you will find that you are ranking for additional terms which will naturally result in more traffic. You will also find you getting traffic from keywords that you did not intend to rank for.

Having a large site (100+ pages) will also help your site build an authority status. If you have a large site such as this don’t forget to have a good link structure as this can help spread the link juice throughout the site and give deeper pages an additional push up the SERPS.

DO FOLLOW/NO FOLLOW

Many people will tell you to just focus on getting Do Follow backlinks. We would personally suggest getting both do follow and no follow.

The key is to make your SEO link building appear natural; if you just have Do Follow then this is a clear sign that it’s not natural. Even if a backlink is no follow. Doesn’t mean you will not get traffic from it.

Do these SEO link building techniques and you will not only get quality backlinks but there is also the potential to get lots of free traffic as well – that your well designed website will convert into paying customers!

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5 Ways To Increase The Page Rank Of Your Website

5 Ways To Increase The Page Rank Of Your Website

Search engines are the main method people use to find the websites that they are looking for, Google being the most popular. Google uses a complicated system for calculating the individual page rank of each site, and not all if it has been confirmed. Despite this, however, we are still aware of some of the methods that can be used to boost your page rank.

1. Link Building

Link building is the technique used by the majority of high-ranking pages. It refers to both putting links to other sites on to your pages, and getting other people to put links to your site on their pages. Google considers each link as a kind of ‘vote’ towards the sites PR. Therefore, the more incoming links you have, the higher your page rank is.

You can build links in a number of ways, and the most immediate way is to link each of your pages to each other. You can also link to other pages that relate to your page. And a link to Google actually gives you good karma points in their eyes. Note that if you are linking to bad websites, it can actually lead to your site being flagged, and being removed from the PR.

2. Posting Quality Content

When people go to a website, they generally leave immediately if there is nothing of quality on it. This has a very negative effect, and can lead to people removing links to your site from their pages. This decreases your page rank dramatically. To avoid this, always make sure your content is useful and high quality.

3. Using Commonly Searched Keywords

Since Google matches a user’s search term as exactly as they can, throwing in a few of the more commonly searched terms can work wonders on your page rank. This is known as search engine optimization. or SEO, and is used in a lot of successful websites to get more views. Therefore getting more incoming links, and finally getting higher up in the listings.

4. Advertise and Popularize Your Site

In order to get a lot of incoming links built up, you need to have people see your site. Submitting it to web directories. Advertising through social media or advertising programs such as Google Adsense are all very good, legitimate ways of advertising your site. There are also a lot of others ways that can be thought of with the right resources.

5. Don’t Use Any Unethical Tactics

This simply means that you should always stick to legitimate techniques for improving your page rank. Never turn towards anything dodgy, despite how high it says it may get you in the page rankings. Always remain legitimate, no matter what.

With these simple steps, you can make it all the way up the page rankings so you have a popular and quality site that can be earning you revenue even when you aren’t there. Improving your page rank is the perfect way to maximize your earnings, with little effort required.

Frank Breinling is a recognized expert in generating targeted traffic to websites. Find out fantastic ways of generating free traffic with his FREE REPORT. His newest Project Twitter Traffic Explosions – learn how to get free targeted twitter traffic.

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Top 5 Social Media SEO Tips For More Traffic

With the advent of social networks that started with the likes of Friendster and MySpace. Which now has the heavyweights of millions of dollars as Facebook and Twitter. Search engines have no choice but to take seriously its content .

The reason is not entirely out of necessity. With an estimated number of active users in the north of 750 million euros and a worldwide presence through more than 70 countries.

Facebook and other social network users generate a surprising amount of Internet traffic in the online discussions and other interactions that take part in.

The points at issue can vary widely depending on individual interests. Tastes cliques or social groups.

The search parameters and algorithms used to display the search results have been changed and modified in accordance with the same importance given to links with the results of social media.

Need not take my word for it. Try typing in all the search terms in Google and Bing and social media results will most likely appear in the top 10 places on the list.

Because search engines, in particular, prefer the results of social media links to the simple fact that all the information before the Searcher Twitter or shared interest is more likely because they contain the results that others do not, the human touch.

What will be discussed in this article are some tips on search engine optimization social media to generate traffic to your site.

1. Increase awareness and discussion on social networking sites

According to Matt Cutts, a Google search engineer. Google has launched a major change in the classification of the signal is how they rank sites provide an order of magnitude when viewing search results.

To determine whether a product, person, or the website is trustworthy enough to win a place in your search results. Google now look at social networking sites as well.

Therefore, take appropriate measures to ensure that their sites are known and discussed by the social network users. Because people talk more, more, will be highly valued by search engines.

You can do this through simple measures. Such as connecting users to sites containing the product through your blog. Facebook page and basically anywhere that maintaining an online presence.

2. Get ready for a long campaign!

Users of social networks are huge in number, they come from different countries, speak different languages, and of course go on the web at different times too.

To ensure that the brand awareness of what you are marketing to penetrate all levels of the user base of these social networking sites. Do not give up after a few weeks or even months of work.

Take it as a liability and place set aside some time each day for your campaign. Search engines give importance to more recent results.

They are comments, status or tweets, so if you can ensure a constant focus and long-term taking place about your product. / brand you have half the battle in your grip.

3. Staying your messages and tweets!

Remember that Internet users and users of social networking sites in general have a very short and you have to prepare a strategy that goes beyond getting their attention in the first one.

Devise ways to get them constantly listening to new or updated on your website. Such as signing up for updates by e-mail.

Remember that users of these sites have a lot of other things that might draw your attention and most of them will not be ready to spend the time looking for product updates.

Especially if they are disappointed in the first few times they do. So take the time to constantly update with the latest news and accurate information when scheduled maintenance or downtime of your website.

Users appreciate the attention and there is nothing more attractive than the personal touch when sending emails.

4. Carry out the corresponding message

When you update your blog or website, make sure your messages relevant to the service or product they offer. Furthermore, by posting its previous state or tweet, be sure to link your friends to your website too! It is not advisable to show some personal problems from time to time.

His friends feel they are interacting with someone who is familiar with them, after all! However, when possible, try to connect the message with the marketing of a discreet way for people to become familiar with them.

5. Keep the basic courtesy!

Even when marketing your website or product, you must remember basic etiquette and ethics for Internet use. Avoid, for example, the inboxes of e-mails of your contacts with various updates as they are boring.

People do not mind the details, but try your best to make sure they are not bothered by unwanted content from your mailbox. They can get really upset and start telling bad things on your website or you!

In summary, these social media, SEO tips are tried and tested techniques to ensure better traffic to your website. The road to success is long and difficult, and you must make sure that you have to constantly maintain.

If you could not keep up and more companies decide to go to a few months later, wait for it harder than before. This is because users who have been involved for the first time to be wary of returning to your site such evidence even if the newcomers Chatter attention from other users.

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Best Creative Small Business Ideas-2018

Rankyourasset

Best Creative Small Business Ideas

Get support from someone who has been right
where you 
are and creative small business ideas you LOVE!

FACT: Businesses who leverage online strategies the right way make more money, have a longer life span & allow for a better lifestyle. Plain & Simple!

Who doesn’t want that!? Easier said then done though, right? Or is it …

If your like me and you have SO much to give, say and do through your business you can quickly get bogged down by the hundreds of BIG ideas that you create. I get SO frustrated knowing that there are so many amazingly creative people with life or business changing tools but their message is hidden within a pile of un-executed projects. Ugh!

I know it all to well because I have been there. I built my business slowly and surely always having this bigger vision in my mind. Although I had no idea how exactly I was going to get there my vision ignited this creativity in me. So I moved into creative action! Re-branding, new site, new packages, new copy … but every action I took, while it felt like I was getting somewhere, not one bit of it really brought me to my bigger financial goals. In fact, I found that my efforts created a scattered unfocused brand – so much so I couldn’t even explain my offerings in an easy way to my potential customers.

I couldn’t believe I was making the same amount of money, working more with all the new action steps and still not even close to my vision! As I stepped back and looked at my creative small business ideas it felt so disjointed. I knew there had to be another way and something needed to change. So I started to study, get coached and work through this block. I found out that most creative entrepreneurs experience this very same thing especially when they are at a point of taking there business to the next revenue level! Two important concepts where highlighted to me:

  1. Taking RIGHT Action
  2. Strategic Planning

Taking RIGHT Action – If you had a choice wouldn’t you choose to take the easiest shortest path to your vision. Identifying and taking RIGHT action in your creative small business ideas is exactly what that is! You see, as I mentioned before leveraging online strategies is the RIGHT way to grow a business. But as the online market grows and technology progresses there are new ways to market and if you randomly choose which ones to target you are creating the curviest longest path to creating your vision!

Strategic Planning – But how do you decide what the RIGHT actions should be? Planning and researching. You see you can probably go out into the web and find out just about everything you need to know to do this – in fact I still leverage a good research protocol when assisting my clients – but get ready to put in some MAJOR time! Why not use me as your resource and get instant access to over 10 years of positioning and testing within many different industries and markets. I have seen just about every model in action and I know where YOUR target market is. I also know EXACTLY what technology it takes to connect you to your market. You can’t lose when you can cut down the research hours and gain instant access to the exact resources it takes to be successful online.

Additionally, I am watching the ever changing digital perspectives and I keep you and your business right up to date with that. You need to know the next big thing and what it means for you and your competitors. Your creatives will finally take on the life they are meant to when you begin planning and developing how to get them launched into the world!

These two foundational concepts are what allowed me to take my business from disjointed ideas to a focused MULTIPLE 6-figures! Now it’s your turn – only you won’t have to make the same mistakes!

STOP creating in an un-serving way…

STOP moving into un-focused action …

STOP guessing …

Instead TRANSFORM your Business with Me as Your Guide!

Creating your business to consistently grow can be overwhelming and being an entrepreneur can be lonely … You don’t have to do it alone!  Take your business power back and allow technology to empower your business so you can create the business masterpiece of your dreams. Together we can …

You can have the business you are striving for, all you need is:

  • a valuable technology resource – guiding you on what works and what doesn’t
  • a digital marketing expert – privy to the most proven marketing strategies holding your hand through the implementation of it all,
  • an implementation expert – who can help you understand the process of implementation so you maximize your delegation dollars,
  • a reliable strategist – who can help you focus your goals and take your big ideas to completed projects
  • a source to help you bring your ideas to reality – live your brilliance and let yourself be creative, I will help you prioritize so your business is never bogged down by the fog of creativity.
  • create systems to maximize your time and efforts – instead of living and working in overwhelm and wondering around like a sleepwalker!

QUICK ONLINE BUSINESS BUILDING TIP: 

One of the keys to doing business online is to align your goals with your actions and to organize your resources in a way that maximizes your output! Doing creative small business ideas in this way will give you more time, create joy in your business and increase your revenue!

The time is now – revitalize and transform your business with support and sound strategy. As entrepreneurs we have the luxury of doing business any way we like! I can show you how to do business online to bring you the work/life balance your looking for.

Together we will focus your goals, map out your path and decide what business building elements fit you and your goals. This isn’t a cookie cutter system or a do it yourself program – I will be right there with you every step of the way!

It is my passion to help you take your business to new levels. I am ready to partner with you to amp up your marketing and kick your online creative small business ideas. Building efforts into high gear! Get started by choosing an accessible 1-1 support package below. These packages are completely customize able and crafted. So you can lock in ongoing support with me. Let’s focus your creativity and create a plan of action to bring your vision to reality!

I have developed these packages especially for you. Each package is the canvas of which we can paint your strategy and color your brand! This is TRULY a CUSTOM service. Just see the wide range of subjects we can potentially tackle in any one of these packages:

  • Development of an Online Sales Sequence
  • Development of an Online Funnel
  • List Building Strategy
  • Product Launch Campaigns
  • Social Media Campaigns
  • Branding Strategy
  • Author Marketing Plan
  • Speaker Marketing Plan
  • Info Marketing Business Building
  • Web Project Management
  • Web Design Strategy
  • Affiliate Program Strategy
  • JV Campaigns
  • Email Marketing Campaigns
  • Event Marketing Plan
  • Content Marketing Strategy
  • Blogging for Profit
  • Traffic Building: SEO, SEM, PPC etc.
  • Team Building
  • Systems Development
  • Team Training
  • Plus much more!

Have Questions? TRANSFORMATION SUPPORT & DELIVERY EXPLANATION:

Why Choose a Package?

By purchasing a package you are partnering with me on an ongoing basis. Packages create a better environment for growth with key features like accountability and updates so you will continually move forward in your business. Each package offers special discounts compared to the as-needed-support. The more support in the package you choose the higher the discounts! Plus as you will see in the explanations below the packages offer additional items not included in as-needed-support as well as lock in a time slot in my schedule.

What is a Pre-Planning Call?

In the bigger packages we begin with a valuable pre-planning session to create the foundation of your online business building map. From this you receive the next steps in building your business and a valuable focus of the overall goals in your business. This kicks off your support calls with a key foundation and paves the energy for subsequent calls!

What are Support Calls or Follow Up Calls

These calls are built to create an environment where your business is not only moving forward but maximized. With an in depth support for online marketing, web development, social media strategies, brainstorming, masterminding, product launching, technology demystifying, implementation planning and more. Together we will download your ideal business and set up a plan to implement it.

What else do I get in a package?

  • All packages include unlimited email so that you can receive quick email support in between your coaching calls – this is an invaluable include!
  • As a package participant you also receive access to my enormous library of template resources that have created systems for very successful business owners and helped to bring in 1000’s of dollars – some of my templates are editorial calendars, budget organizers, product creation checklists, website checklists, marketing funnel plans, program/product creation guides, & more! Another invaluable include!
  • Each session is recorded and provided to client for ongoing use creating a resourceful online business tool kit.
  • You can schedule your calls at 30 minute or 60 minute increments for your ease.
  • When you are currently in a package you can add additional calls at your discounted package rate. So you lock in your low rate for the life of your package!

I know you also have an Online Business Management and Implementation firm, do my strategy hours translate to implementation hours?

We understand businesses are consistently changing so we make it easy for our bigger coaching package participants to easily transfer their coaching calls to implementation hours. Each 60-minute coaching call is equivalent to
4 implementation hours! To find out more about our online business implementation service suite.

You mention a ‘Post Call Plan of Action Document’ what is that?

In addition, to the recording most of our packages include a strategic priority plan of action delivered within 1 week after the first pre-planning call. This strategic plan will give you the visual view of our call. This is a powerful document that gives connects your goals to your priority action steps so you come out of the call with focus. This document can be shared with your team members. Integrated with existing strategic plans, added to your overall marketing plan and in our bigger packages together we will use it as the foundation for organized growth.

What else do I get when I work with you?

All my private clients are considered my special VIP and with that comes great perks! When you lock in a package above you receive access to my specially formulated templates. I have templates that help you organize your creative small business ideas. Create invaluable systems for virtual team building and help you to plan your marketing and product launches with ease. In addition, you have access to me for my special profit pulling sales copy. Whether you need assistance in creating a speech call to action, sales page copy, website copy or email marketing copy I can help. I have helped my clients bring in thousands of dollars with these two special bonuses and I am here to help you do the same!

How can I get started?

Once you have chosen your plan above, lock in your package and Melinda’s schedule through the associated purchase links provided above. Within 48 hours Melinda will personally craft a special info packet. Designed to maximize your call time. This custom info packet will give you the opportunity to brain dump your current business outlook, ideas. Issues and goals so Melinda can offer you the clarity you need for success. Once you send back that info packet Melinda will send you the next available dates/times. And get you scheduled within the next 1-2 weeks! In your first call you. Will have the option to book your entire package so you can lock in your preferred strategy time. Let the transformative online business journey begins!

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2 Effective -Website Marketing Strategies

Your website marketing strategies are also a critical element of the replanting process.  So, now that you are well underway, it is a good time to start researching the different types of website strategies available to you.

There are two basic types of site strategies :

  • Mini Sites
  • Theme Based Content Sites

Mini Sites – What are They?

Good News & bad news

Simply stated, a mini website marketing strategies is a rather lengthy, very strong sales copy page leading to an order form or link.  The order form can be on the same page or may be a link, usually at the bottom, to the product order page.  Normally, a mini site is just that, mini…1-2 pages.  Some may be longer, but for the most part they are well under 20 pages.

There is no menu bar on the left or top and linking to outside sites is severely limited.  this keeps visitor distractions to a minimum.  The same is true for banners or other advertisements.  The sole purpose is to direct the viewer to purchase immediately.

Many times a mini website marketing strategies-

is an affiliate site with its sole purpose being to lead you to their merchant partner site to make the purchase.  If fairly interesting and well written (albeit a powerful sales pitch), should skillfully convince the reader to keep reading to the end driving the visitor to the product order link or the merchant site.

A great resource for learning more about affiliate sales and website marketing strategies is to send a blank email here to receive your free Affiliate Masters Course in your inbox over a seven day period.  Otherwise, if it is more convenient, you can download the free PDF ebook version of the Affilliate Masters Course.  This is more about theme based sites, but it is a great resource if you are contemplating Website marketing Strategies that might include affiliate sales.

Good News

  • Only one or two pages can be easily created with a simple template.  Some mini sites are ready to go…all you add is the traffic.
  • Easy to build yourself because the content is limited to only a few pages.
  • The mini-site is focused on one product only
  • Few outside distractions for viewers

Bad News

  • Mini sites are difficult to rank with the search engines.   In the bazillions of pages out there, a mere one or two is likely never be found (more about search engines and spiders later).  Larger, theme-based sites have a much larger net in terms of numbers of pages.
  • Basically, there is not enough content information for a spider to review.  Since the mini-site is unashamedly sales copy, content is sadly lacking making it virtually impossible for a spider to find value if the little 8-legged creature finds it at all!  Larger, theme-based sites have a much larger net in terms of quality content pages.

Link popularity is difficult at best

  • Link popularity is difficult at best. Birds of a feather flock together.  Theme based sites want to link to other value-packed content sites to increase credibility and popularity…a needed element for inclusion in your Website marketing Strategies.
  • Fewer pages mean fewer opportunities to attract traffic.

Your choice of Website marketing Strategies should line up with the goals previously identified in your business plan outline. The words “theme-based” really says it all.  Here’s where the rubber meets the road.

For our purposes, we will assume that you have focused on a “niche” within your area of inspiration.  This is what your entire website marketing strategies will focus on.

Theme-Based Sites – What are they?

Become an expert – Establish credibility and recognition.

Trust is an essential ingredient you must build into your website strategies.  The online world is very non-personal.  In other words, the primary method of the first contact your visitor has with you, your product or service, is simply what they see on the computer screen.  You have about three (3) seconds…yes, only three to keep them from going on to the next clickable

Will that next link is yours?

If your content is value-packed, then chances are your visitor will want to explore further.  Great!  Here’s your chance to show them you really know your stuff…your content is focused and interesting.  Your website is easily navigated.  With each page your visitor will begin to realize that your site is worth bookmarking; Will you get the sale today, right now?  Maybe not, but you will have your foot in the door, so to speak.

Quality and Quantity

A theme-based site is larger than the mini site.  A good theme site is a balance of quality and quantity.  It is important to have a large amount of quantity, generally between 20-200 pages. However, 200 tightly-focused theme pages give you 200 chances for the spiders to “see” you and your visitors to find you!

If your website contains 200 pages of content that are repetitive, boring, and/or covers too few/many topics, then you have sacrificed quantity for quality.  Better to have 50-100 well focused, content-rich, keyword focused pages than to have 200 that are all over the WWW parking lot!

Your Visitors  – How did they find you?

Most of your visitors will come through search engines.  To be successful in your website marketing strategies, you should ensure that your research yields targeted keywords within your theme…this simply means that these well-chosen keywords will stand the best chances of attracting those visitors looking for the quality information your site is offering.

Many affiliate sites are theme sites.  Affiliates sell other people’s products, and as such try to specialize in a few quality programs within an established theme.  We can call the links within an affiliate theme site their

Supporting documents or exhibits.

All of the valuable information within a theme site is there to make the visitor feel comfortable and secure with the quality information they are receiving.  Better known as pre-selling, it simply means establishing credibility within a chosen topic and informing visitors of facts they may have not known previously.

A theme site is an excellent way for service or product sellers to restate things in a familiar fashion so the visitor now “sees the light.”  The theme site may provide valuable link resources or a free service or subscription that the visitor feels is beneficial.

A great resource for learning more about affiliate sales and theme-based website strategies is to send a blank email here to receive your free Affiliate Masters Course in your inbox over a seven day period.

If you are a service or product merchant, send a blank email here to receive the free service Sellers Masters Course.

Birds of a feather flock together.

Theme based sites want to link to other value-packed content sites to increase credibility and popularity..A needed element for inclusion in your website marketing strategies.

Good News

  • Theme-based sites do well at the search engines – casts a wider net for spiders
  • Creates trust and credibility with the visitor by providing both quality.
  • Offers valuable resources, subscriptions, or free services within the theme-based site.
  • Provides an excellent vehicle for the affiliate marketer.
  • Diversification of links to merchant partners within the theme-based site promotes additional revenue for the service seller and affiliate marketer.
  • Properly executed theme-based sites can be quite profitable.
  • Link popularity increases as the site are considered value packed with quality information.

Bad News

  • Because of the size of a theme-based site. updating the information on a regular basis is critical to sustaining credibility.
  • Tracking affiliate program links can sometimes prove to be quite a task.
  • Interactive services might need some technical support.
  • Less expensive if you do-it-yourself. But it is time-consuming does require organizational management skills.

For an excellent guide in your website strategies and making your website profitable. Consider adding Make Your Site Sell to your e-library.

 

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20 Quick- Internet Marketing Strategies

Internet marketing strategies

Cover a wide spectrum of subjects like Market Research, Search Engines, E-zine Advertising, Email Marketing, Local Promotion, and Offline Marketing to name a few.

It would be virtually impossible to address them all here. For our purpose, we will try to cover these 20 quick internet marketing strategies by itemizing each with a brief description.

Following the text links will provide you with more in-depth information on each subject.

1. Search Engine Marketing

This is the process in which you list your optimized pages with individual search engines and directories.  In some, free submissions are still accepted…But, this has changed in the past few years.  If you want faster results, then there is usually a fee..each engine has its own rules on this.  As the web becomes more established year after year, search engine fees are projected to become more costly.

Internet Marketing Strategies
Internet Marketing Strategies

The engines’ purpose is to deliver relevant results for a particular word or phrasethat has been typed in.  It’s still one of the most important aspects  of Internet Marketing Strategies, and optimizing for a top web site listing can be expensive and time consuming if you don’t do your homework on this subject.

Web Position Gold is an excellent optimizer for this purpose and is considered a staple among professionals.

NOTE:  Pay-per-inclusion does not Guarantee ranking… it only guarantees you’ll be included in the index! Paying to have your site included in a SE’s index is NOT the same as paying for your list ranking as you would with a Pay-Per-Click engine

Pay Per Click engines

Pay Per Click engines (PPCs) are a low-cost advertising method.  If used wisely, they can turn your advertising dollars into handsome profits.  You simply bid on keywords.  Paying for a list ranking saves you time and aggravation.  The trade off?  It can be expensive for the more popular keywords.

Submit Your Site to Key Directories such as Open Directory and Yahoo who review their submissions personally.  Normally, your web site will be placed in a specific category. 

Follow the submission instructions carefully.  In some cases, business sites are required to pay a fee.  Search engines and directories are complicated creatures as are the spiders that crawl them.

Submit Your Site to Industry Sites and Specialized Directories and various trade associations that have member sites.  This is a good place to request reciprocal links, but do look out for those that want you to upsell your listing.  Many don’t stick around long enough to make it worth your while.  Stick to the directories that are widely recognized in your field before considering any advertising.

(This discussion of internet marketing strategies includes the following major players)

  • Free search engines:

AltaVista, Fast, Google, Inktomi, Ask Jeeves, Teoma.
Lycos, MSN (these aggregate other engines’ and directories’ technologies to provide search results.)

  • Pay Per Click Search Engines:

Overture, FindWhat, 7Search, Xuppa, Pilot, Kanoodle, Sprinks, Enhance Interactive.  More PPC info here.

Site Build It really is a leader in taking care of this area.  For an in-depth look at how they handle internet marketing strategies for the total web business builder, click here.

2. Linking Strategies

Generally, you are rated more highly on your incoming links, called your “link popularity.  You are rated not only on the number of incoming links but the quality as well.  Strive to have the higher ranking, established, more popular information sites rather than start ups with little traffic and low rankings.  Be selective and build your link popularity…consistently be on the look out for new incoming link possibilities.

Link Exchanges like Value Exchange can help you find valuable high-value, similarly themed sites…then exchange links to really increase your link popularity in a way the engines LOVE… a win-win all the way around…another of the internet marketing strategies.

Once again Site Build It  takes the painful tedium out of this process and speeds it up through the SBI Manager.  These internet marketing strategies are what it will take for you to make a profit.  For more information check out an in-depth SBI review by Alicia Monroe or request a free mentoring session using the Mentor Me quick fill-in form.

3. E-Zines and Newsletters

Theses are internet marketing strategies that have been around since the beginning, and they allow an opportunity to get one more chance to interact with your visitor. Only a very small percentage will actually click through to your service or product.  Think of your E-zine as your backup response to the actual click through to a sale response.

Additional opportunity

This gives you an additional opportunity to get your product or service in front of them…at their request...This is very important because it is the start of a trust relationship that could lead to a lifetime customer.  This is probably one of the most effective forms of marketing and no web business should be without one.  Sign up here for a free email marketing course that covers E-zines, newsletters, email, and other internet marketing strategies you must know to keep you “in the green.”

Viral Marketing  is not a microbe type virus.  Viral marketing is any strategy that encourages individuals to pass on a message to others.  Hotmail is a perfect example of a free give-away that spreads on as we speak!  This give-away stimulates growth at an exponential rate  and increases your sphere of influence.  It is very effective and delivers results sometimes long after it has been scratched off the active portion of your marketing checklist.

Five Steps

  1. Free doesn’t profit now
  2. it promotes goodwill and plants the seeds for future sales.
  3. Keep your digital marketing message simple, provide easy downloads. Make sure your referring links work in your message, be sure to include your web site link and other contact info at the end of an email message.
  4. You may have small bandwidth or server capacity now, but do you know what you will do in case of rapid expansion as a result of your viral campaign?
  5. Take advantage of others’ resources and offer free content to them for their e-mail newsletters, websites, etc.

If you offer free content to recognized, trusted publications, then this can be one of the most effective forms of viral advertising for a very low cost, and sometimes for free.  These internet marketing strategies have been practiced offline for many, many years.

Research you market and keep your advertising targeted to those information e-zines that meet your audience.  

Internet Marketing Strategies
Internet Marketing Strategies

4.  Email Marketing:

Email is truly one of the first internet marketing strategies with which you should become familiar.  There are several bones of contention these days and can lead to many problems…if you are not aware of the rules.  None the less, marketing by email is probably the biggest and most effective form of online advertising.

The three basic types of email marketing:

(a) SPAM/BUCE/UCE

(bulk-unsolicited commercial email ) By default, the Postfix SMTP server will accept mail only from or to the local network or domain, or to domains that are hosted by Postfix, so that your system can’t be used as a mail relay to forward bulk mail from random strangers.  No matter what filtering mechanism is built, spammers will find a way around it.  Spammers are the dark side of internet marketing strategies.

To make sure your email is SPAM FREE, send a blank email  here and we’ll send you a full Spam Check Report within seconds!  Make sure to put TESTin the subject line or it will be ignored.

Reprint from a Press Release

Source: TargetX

New Spam Law is Doomed to Fail, Says Email Marketing Leader
Monday November 24, 2:34 pm ET

…………”Laws like this will have absolutely no effect on the spam onslaught, and it’s ridiculous and naive to think otherwise,” said Brian Wm. Niles, CEO of TargetX, one of the first companies to offer permission-based email services…………….

………….The solution to the problem of spam will come not from laws, do-not-call registries or spam filters, said Nile’s, but from a fundamental change in the Internet’s email transmission technology……….

………….”The basis of email transmission is a protocol known as SMTP,” he explained. “It was developed 20 years ago for a totally different type of Internet, one that was very trusting. Now that the trust is gone, we need a fundamental change to the way email flows through the pipelines. It can be done, but it will require a global consensus. That makes sense since spam has become a global problem.”…………..

(b) Opt-in  is just that

You personally request or give permission to be put on a mailing list to whatever publication, product or service has caught your eye.  To be safe, many legitimate marketers are requesting confirmation of the subscriber’s intent to be on their list.  They will also include a REAL opt-out link for you to remove yourself should you desire to do so.  Furthermore, the opt-out statement and process are clearly visible and simple to use.  This is definitely a key point in your understanding of internet marketing strategies

(c) Newsletter Marketing

Newsletter Marketing is sent via email through the opt in method.  Newsletters are probably the cheapest and most effective way to run a direct mail campaign because:

  1. It reminds your potential customer about you and your business

  2. Builds trust internet marketing strategies

  3. Establishes a relationship

  4. Builds credibility

  5. Promotes your products, services, or merchants

  6. builds your image as an expert in the field

Publishing your own newsletter is now at the heart of your internet marketing strategies.  Building a vibrant web business means building a sense of community and trust through the nurturing of relationships with your customers…this is the goal of your newsletter.

Visit here and get a FREE Spam Check for your newsletter or email message 

This Spam Checker is only one feature of many modules of the entire system of the Site Build It! tools… it only makes good sense to have it all under one roof.

As internet marketing strategies go, this is a plus for those suffering from information overload and confusion.  When tackling a web business from scratch (or nearly scratch) learn as you go…enough to accomplish the task.  The rest will come little by little.

There really are no “secrets”.  You will learn basic techniques that have been learned through trial and error by those who have come before you on the information highway.  Thus, we are starting to see that internet marketing strategies are really variations of the offline methods for marketing and advertising.
  

5. Local Promotion

We all get caught up in the swirl of technology and forget that our internet marketing basic strategies really begin right in our own backyards.   Your local community already has a trust factor built in just by virtue of seeing you day after day.  Use this trust factor and tell everyone you know about your new online project.

You have spent years developing relationships in your business and personal life…such a simple fact, yet so easily overlooked.  See if you can find your local business or idea  here and see what others are doing about coming online.  Your personal efforts within your local community are some of the most powerful internet marketing strategies at your disposal.  Be sure to advertise in printed newspapers and magazines, business guides, on your business cards, through press releases, etc. 

6. Offline Marketing

Speaking of the above, let’s touch on a few offline techniques. Among the more well known are ads in the classified section of newspapers.  As in any advertising, keep your ads tightly focused on publications to your target market.  Classified can be tricky and ineffective, so do your homework…follow your game plan in your business plan outline!

If your business is one that could get exposure through attending functions at your local chamber of commerce, then this might prove beneficial.  There are many opportunities there for low-cost print advertising…flyers, mini speeches, promotions, and sponsorships that can help to spread the word of your web site business.  Other less thought of (but quite effective, if used right) are billboards, movie theater announcements (between shows), and your URL on your car.  internet marketing strategies are simply variations of established forms of offline marketing.

7. Develop a FREE Service.

Just as we see in offline promotion, a FREEbie goes a long way towards merchant recognition.  Advertising specialties such as pens, pencils, lighters, magnets, etc are still doing a booming business in the offline world.  Do the same for your online business.

“Come to our site and get your FREE double bonus coupons, FREE e-books, FREEmortgage loan calculators,  FREE consultation,  FREE Templates, etc.  Whatever FREEservice you choose to develop, keep it tightly linked to your web site theme and linkable to your sales and order pages.   If you practice these internet marketing strategies, the traffic will be forthcoming when combined with your online promotions.

There is nothing new about the information you are presenting (unless you have discovered a cure for cancer or the like), but the way you present it is what makes you unique.

8. Be an Information Resource

Fast becoming part of internet marketing strategies is the theme based web site.  Because your site is about a specific topic,  you then have the chance to show your visitors that you truly are an expert in your field.  Become the total information resource centerfor your visitors.  Besides having great stuff on your site, you become recognized and trusted.  There is nothing new about your information, but the way you present it is what makes you unique.  Your viewers will become clients as they become comfortable in the knowledge that your site contains just the information they need in an easy-to-navigate format.

9. Care About Privacy

As the internet grows, so do issues like privacy and safety of your personal information.  Privacy can now be considered part of the proper etiquette in internet marketing strategies.  Just because you don’t physically see your visitors doesn’t mean you should ignore their right to privacy and safety.  Extend this courtesy just as you would if they came into your home or business.

Most users, especially newcomers to the net, aren’t aware of the dangers that lurk in the world wide web.  Make it a point to create a good privacy and policy statement that iseasily read and understood.  Make it prominent enough so your customers don’t have to search, or worse yet, leave because they’re not sure if their information is safe.  Center your statement around your customer’s concerns such as secure credit card processing, not sharing their information with third parties, or sending unsolicited email.  Increase your trust factor while keeping yourself and your reputation out of harms way.     

10. Develop a Business Plan 

Traditionally, business plan outlines that have been used in offline businesses  have clearly become part of today’s internet marketing strategies.  With  internet marketing at its competitive highest,  it is essential to have a clear picture and a solid foundation for your website venture.  Thus, having at least a basic business plan outline is critical to profitability.

Internet marketing strategies

Site Build It  has figured this out and included the internet marketing strategies during development of their software designed for any internet business…see if you can find your business here.  SBI also provides its weight in gold in FREE courses in various fields such as info products, pricing, net auctions, service sellers, and affiliate business websites.  For a complete list and to examine these in depth, click here.

If the a la carte web construction method seems more appealing, Palo Alto software has FREE Sample Business Plans  and an excellent assortment of software solutions  that are simple to use and presented in modules that make it easy even for the beginning web business builder.  Take a look at their Web Strategy Pro business plan and judge for yourself.

11. What is Market Research?

Probably the most elementary of internet marketing strategies is proper market research prior to any advertising or marketing campaign.  Knowing your target market is by far the one most important concepts.   Your messages must be targeted to this specific group in order to be able to answer their questions and establish yourself as the “expert” in your field.

Identifying a target market means you know their likes, dislikes, general age, location, income levels, gender, business type, habits, needs and other preferences.  These can all depend on the type of campaign you have in mind, what you are trying to convey, what response you expect, and how long it will take for that response.    It is in the business plan outline phase that you will identify your target market.  

12. Five Basic areas of Market Research

There are five basic areas of market research that are part of your internet marketing strategies.  Now that you are actively identifying your target market, you will need to understand why you would use one or more of these processes.  

  • Primary, of course, means first. You are the primary collector and user of this information. 
  • Secondary is collected some where else and then used by you
  • Combined is both primary and secondary collection methods and then used by you.
  • Qualitative research explores possibilities to see if they will meet a goal or will keep you on a desired path or direction.  This is meant to explore possibilities and define your market further rather than to collect specific information.
  • Quantitative research is similar to qualitative except that is more tightly focused and usually represented in statistical results.  This is best used when your target market has been well defined and you need this specific statistical detailed information for a more accurate representation to improve your product or service offering.

We don’t know of anyone that wakes up in the morning shouting words of delight about doing their business plan, but it is critical you learn this information.   Knowing your internet marketing strategies is at the heart of your success. Know and understand  your market research findings.

Both Web Strategy Pro and Template Zone have complete solutions for any type or size of business plan project you may have in mind.  

13. Customer Service 

Customer service, absolutely an important part of your internet marketing strategies. Without your customers you will be out of business. so fast it will make your head spin.

Once your visitor arrives at your doorstep and asks for service, then make sure, so very sure, that you are keeping in touch with them promptly. Nothing will squash the sale quicker than a customer who feels he/she is being ignored.  

“My web site’s objective is to convert traffic into paying clients who become repeat customers that generate referrals over time.”

The internet fills our need for instant gratification, so make sure you are acknowledging your viewers requests immediately.  Your site should make it easy for your visitor to find your email or contact us form (in our case it is our Mentor Me request form).

You will find numerous autoresponders with fancy features to personalize and automate these repetitive tasks.  We like Site Build It because it has this and more within its powerful program.  It really does streamline the process making your job easier and we like easier!

Speed, efficiency, trust, and a great product/service are internet marketing strategies that cannot be taken lightly.

14. Analyze Your Traffic

So you have a lot of traffic! Congratulations almost.  Do you know who, why, or how they are finding you?  Be diligent in this department.  Don’t rest on your laurels for soon you may be sucked under in quick sand!

Knowing  your placement numbers is just the beginning.   There are a variety of tracking programs that will do the job, some hosting companies include traffic analysis, but once again we recommend Site Build It because it handles your whole web business building process under one roof, and it works for any small business. Try to find yours here.

When you do your traffic analysis, you are then able to determine what does work and what doesn’t.  Start fine tuning…in short, eliminate the low-profit under achievers and duplicate or expand the positive performers.  By using the Site Build It analysis center (called Site Central), you will know these facts, and more, at a glance.

This is the part that gets exciting.  After all your hard work, you only need to “tweak” your web site not rebuild it.

Keep testing, adjust, and prosper on a continuous basis.  These are internet marketing strategies that remain on going.

15. Integrate Online and Offline Marketing

Internet Marketing Strategies
Internet Marketing Strategies

Seamless integration of your web site with your company’s other marketing activities is  part of your internet marketing strategies toolkit.  Your web site should be an extension of any efforts you are expending offline.  Consider your web business as an office in another city, and make your marketing a coordinated effort.

16. Writing Articles

If you like to write, then writing articles for other publications might be a great tool to add to your internet marketing strategies toolkit. This can be an extremely effective method for building your reputation and your web business.  You have already built your information-based web site, just continue with that theme and write articles that are not included as part of your web pages.  Your articles can be in the form of reviews,  helpful tips, how to articles, resources, etc.  

The Netwriting Masters Course is a FREE e- book that will show you how to write for the internet.  You just need to follow the right process.  That requires you to make the critical offline-to-online business mind shift from “location, location, location” to…“Information, information, information!”  Use these principles to create content for your articles.  It’s much easier than you think, and it certainly doesn’t take any special skill or training to write for the net.  

17. Bookmark This Page

Almost too simple even for internet marketing strategies is to just Ask Visitors to Bookmark Your Site.  Use a graphic on the entry page or place a text link in advantageous spots such as on a page where you are doing a review or delivering quick tips.  This is the perfect time to remind your visitor  why don’t you bookmark the article you’re reading right now?

18. Email Signature File

Another very simple marketing technique is to include your signature and a link to your site (or favorite promotion) with a few descriptive words at the end of each email sent out.  This is a set it up once and forget it-completely automatic process!  This is truly one of the easiest internet marketing strategies you should not overlook.  Even better, it is a totally FREE and effective method of advertising.

19. Joint Ventures

Your internet marketing strategies now include joint ventures and can be an incredible method of marketing.   It’s the buddy system alive and well – you team up with another business or web site and market each other’s products to each other’s customers.

You can partner with either online or offline businesses to accomplish your joint venture goals.

Let’s say you are selling a product or service and find a partner that will tell their customers about you.  In return, you offer your partner a commission on the sales they have just helped you make.

What if you’re both selling a product or service?  The same thing, only you promote their product to your customers in return for a commission on the sales you make.

Don’t limit yourself to commissions.

Maybe your partner is interested in something else you have to offer such as free advertising, consulting, web design, you name it….

What if you’re not selling a product or service?  In this case help sell somebody else’s products for a commission; be a broker and bring mutual businesses together for joint partnerships for a percentage; swap links and market each other’s ezines, etc.

Don’t limit yourself to just one joint venture partner either…explore your target market…be creative in coming up with ideas.  The key to your internet marketing strategies for joint ventures is to make sure you are both targeting the same market.  Here are a few to stimulate your creative thought process:

  1. Write a how to booklet related to your business and partner with an offline store to give it away to shoppers with each purchase.  It works even better if the store has a freebie to go along with your booklet.
  2. Create a flyer with your important online business information that can be given away to an offline store’s customers at checkout.  In exchange, you can give them free advertising on your web site.
  3. A local computer store  might display your web site on the computer monitors in exchange for free advertising on your web site and/or in your e-mail newsletter.

Once you get the hang of partnering, then this could be a win/win situation for both of your businesses. 

20. About Affiliate Programs

Internet marketing strategies now include affiliate programs which are created by merchants who pay a commission to the affiliates who sell their products. These sales are accomplished through specialized affiliate tracking links that identify a buyer as having originated from the affiliate’s web site.   The goal of the merchant supplying the product is to build a network of affiliates who have a financial stake in promoting their products on the affiliate’s web site.

If you’re a merchant you need to determine

the commission you are willing to payafter expenses for advertising,  possibly select a company to set up the technical details of your program, and promote your program so the right kind of affiliates will sign up and sell your products.

Affiliate programs are now considered internet marketing strategies whether you are a merchant or an affiliate.  It is another form of income and can be profitable if you learn which programs are successful and will work for your online business.  There are many affiliate programs on the net…not all are created equal.

internet marketing

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10 Search Engine Rankings strategies – Web Site Search Engine

10 Search Engine Rankings strategies – Web Site Search Engine

Web site search engine strategies are involved and often misunderstood.  We will give you, what we feel, are the top 10 EZ tips to help improve chances for your web site search engine placement. 

Your search engine promotional program is highly dependent on your ability to understand and evaluate your findings correctly.

We cannot stress too often that your search engine placement begins with a tightly focused website theme that targets valuable keywords within your niche.  All this should have preceded this next phase of your search engine ranking strategies.

Goal Review
<align=”center”>“My web site’s objective is to convert traffic into paying clients who become repeat customers that generate referrals over time.”</align=”center”>

Preamble

We can speculate, at least for the moment, that you have decided to build your own web site.  We might also speculate that you are a webmaster looking to expand your services to your clients through improved web site search engine techniques.  Lastly, we can speculate that you are looking for a web professional to work with you to accomplish your goal.

You could be using Dreamweaver, Front Page, or some other html program to accomplish the building and design.  There are a number of “instant web site builders” as well as numerous templates available for anyone at any level.  Visit our Website Learning Library for a list of available resources.  If you have questions, fill out the Mentor Me form to request your free consultation.   We highly recommendconsidering Site Build It for your web site search engine strategies.  It’s an excellent one-stop solution for the newbie and expert alike.  

If you feel you want more control over individual parts of the web site search engine process, then Web Position Gold is the standard for the industry with excellent support.

No matter where you start, you will certainly learn valuable web site search engine ranking strategies during the development phase.

EZ Tip 1 – Optimize the Title Tag  

The title tag should contain 1-7 words.  The beginning of the title should contain your chosen keywords (phrase) that you will be using on this page.  The rest of the seven words should be the other chosen keywords you will be using on this page. Focus, focus, focus on your content repeating these keywords several times each in thispage. This is just a general rule of thumb…this is after all an EZ tip!

EZ Tip 2  – Header Duplication

Never repeat titles or meta descriptions in your Web site. Each page should have a unique title, meta description, and Heading.  Each one should be a direct reflection of your chosen keywords (phrase) for that page.  Keep all the tags and titles consistent with the chosen keywords (phrase) for that particular page.  Don’t get lazy and forget this very simple, but much neglected principle.  Keep those spiders focused from the top to the bottom of your page.  Keep it simple and straightforward…any web site search engine shortcuts can only hurt you in the long run.

EZ Tip 3  – Meta Tag Importance 

Meta tags have been so badly misused by newbie and expert alike, that the spiders just do not assign a great deal of importance to them.  It was once OK to stuff the meta tag with all the keywords in the universe, but today, that is no longer true.  However, play it safe, and for consistency purposes, follow the same rule for your meta keyword tag as you did for your title and header tags.

Only include those keywords (phrases) that you have chosen for this page.  Once again, you will have to repeat these several keywords (phrases) throughout your body copy.  Every page is a new chance to be indexed (found) by the search engine spiders.

EZ Tip 4 Avoid being “Framed”  

Generally, you can achieve the look of a frame set through the use of CSS (cascading style sheets) layer positioning, iframes and other methods. Use frames only if you really, really have to.  And then, read up on the proper optimization for a frames page or leave it to the professional with a proven record in optimization for framed websites.

EZ Tip 5 Improper or No Keyword Research  

Do adequate keyword research.  Most, like Wordtracker ,  7 search,  Google Adwords Suggestion Tool , and Overture keyword research tools are free.  If you have chosen Site Build It as your all in one web business solution, then you will find the SBI Manager an invaluable tool designed for this and more.  Read the Site Build It Review by Alicia Monroe to get her honest, no-holes barred opinion, or call any one of the present SBI users and get their input.

Explore this web site as it is devoted to the subject of web site search engine rankings and keyword research!  Email  or use the Mentor Me free service if you have questions.  There is no excuse for not getting this part right.  We realize this is one of the most overwhelming parts for many a newbie and professional.  

Use all the free help available…we’re here for you! 

Web site search engine promotion is all about finding ways to optimize your website for high rankings. Good search engine strategies should take into consideration the following are only a starting point of reference for you to build upon your 10 EZ tips.

  • Head, title, and meta tags (limit and focus descriptions and keywords)
  • Include your contact information
  • Body text should be interesting, informative, and supports the targeted keywords
  • Keep flash, java, and dynamic web pages (asp, jsp) to a minimum.  Use CSS as an alternative to allow reading by the web site search engine spiders
  • Improve/ fix html code, broken links, and tags
  • Content should support the keyword phrases for the page
  • Use sufficient keyword concentration/placement on a page 

Search engines are used by people to help them LOCATE INFORMATION about products and services they want or need. 

No matter where you start, you will certainly learn valuable web site search engine ranking strategies during the development phase.

EZ Tip 6  What is Too Many or Not Enough Keywords in Text?  

Commonly called Keyword Frequency or Density.  A common mistake is to mix too many keywords into your web page. In EZ Tip #1 we discussed using 1-7 keywords (phrases) and then repeating them throughout the page focusing on those chosen few.  Frequency is how often a keyword appears on the page or in an area on the page. In general, the more times a keyword appears on the page, the more relevant it will be to that search.

You don’t want to go overboard with frequency since many engines will penalize you for keyword “spamming” if they feel you were excessive. In general though, use your keywords in your page in as many different areas as you can,

  • You can download Web Position Gold 2 Trial version.  It is limited to 5 domain names and times out after 30 days, but it gives you plenty of time to give it a test drive for FREE without having to give your credit card number.

Now go and review your existing page and see if it meets these general criteria.  Every page you build is a potential entry pagefor the web site search engine spiders…make it focused so they know exactly what your page theme is.  Cick here to see what a “spider sees.” 

EZ Tip 7  Broken Text Links, Graphic Links, and Image Map Links 

Avoid links going nowhere!  Nothing worse than being in the middle of a great information site or being ready to purchase when the link goes to “this page cannot be found.”

You have carefully guided your visitors to this point, don’t lose them now. This is such an easy thing to do, but like so many of these little details, these dead links can go undetected costing you a possible client and lower your click through conversion rate.

  • First Place Software has come up with an easy to use program called Link Defender to keep the broken link beast at bay.  Link Defender can also be downloaded on a 30 day FREE Trial basis without having to give a credit card number or sell your first born!  Go ahead, give it a spin and see for yourself.

EZ Tip 8  Poor Load Time 

Keep your load time within reason.   Suppose, just for this instance, that you have a great ranking site, well written, good linking, etc., but for some reason you traffic just doesn’t match up.   If your viewers have to wait for your page to load, they will go down to the next link on the web site search engine listing.

Create smaller graphics in dimension and resolution, if possible.  Reduce the number and size of animated graphics.  Use fewer graphics overall.  Reduce your graphics in an outside editor then insert them into your web page rather than resizing them in your web building program.

The next time you have to wait for a page to load, examine how long you are willing to wait, then reduce that time just for safety’s sake.  More than 10-15 seconds is already too long for our instant gratification society.

EZ Tip 9  Put Keyword in Your URL 

Placing your keywords in your URL takes preplanning.  Consider having your domain name with the keywords you chose for your site theme.  Web site search engine spiders look in all places when trying to find a correlation between your keywords and your theme. Just like a book, your domain name is your virtual title.

  • www.my-site-name.com

You can reinforce the keywords for each page by including it in your page URLs.

  • www.my-site-name.com/my-page-keywords-here.html

EZ Tip 10  Don’t Wait For the Spider to Find You 

If time is not a factor for you, then, by all means…wait.   On the other hand, if your pursuit of profitability is a bit more urgent in this web site search engine portion, then pay to have your your site included in the search engines as quickly as possibleAffordable Search Engine Optimization Services

Paying to have your site included in a SE’s index is NOT the same as paying for your list ranking as you would with a Pay-Per-Click engine. Pay-per-inclusion does not guarantee ranking… it only guarantees you’ll be included in the index!

That means properly-optimized Keyword Focused Content Pages continue to be vitally important in attaining high rankings.

Most services still maintain a “free-submit” service (ex., Google and FAST are pretty good, AltaVista is OK but slow), but there are benefits to shelling out a few dollars…

1) Faster inclusion

 into the web site search engine indexes. You can wait forever for Inktomi (and therefore the engines it drives such as MSN) to spider you.  AltaVista has been taking two months lately. Paying means you should see your site included within a couple of days.

2) Repeated, regular spiderings.

 There is no waiting around for weeks for re-indexing.  Updated web site search engine listings display your page tweaking efforts within days.

3) Guaranteed continuous inclusion. 

Search Engines are pretty mysterious creatures. One day, your in the top 20 ranking, and the next day it’s gone — disappeared without a trace.  Paying for your listing means it will never be dropped from the index.


Search engine rankings are achieved through the choices you make when you SEO (search engine optimize) your pages with KEYwords that target the click-through customer. Isn’t that what you really want to achieve as a business with products/services, professional webmaster or even as a newbie web builder?

Our primary focus is to have an income producing web business as opposed to a traffic-generating web site.

So, what does that really mean? Since the search engine rankings. and optimization process start with the choices you make for KEYwords. Then it stands to reason that your KEYword analysis must focus on the end result your website is expected to achieve.

WHAT ARE YOUR EXPECTATIONS?

Is your website strictly meant to be an online presence without regard to traffic or income? Then it’s a no brainer! Forget about the KEYwords! You don’t need them! Maybe all you want is a place to put your photo album. or share personal stories with other family or friends. This is great, and many people do exactly that! Maybe you want to join a few community groups. and share your hobbies or travel experiences. In these cases, there is absolutely no reason to battle with the KEYword and search engine rankings issue. Be creative. Enjoy your online time, but do not expect your website to make money! BUILD IT AND THEY WILL COME…ha! NOT!

On the other hand, are you an information junky who would like to make money doing what you know how to to do? Are you a home-based business, net auction company.  Are you selling products/ services , or maybe an off-line brick and mortar business wishing to expand your income stream to the internet?

YOU are looking for those customers who are ready to spend money at your website!Your objective is to convert traffic into paying clients who become repeat customers that generate referrals over time. Lest you forget this, type it out and paste it in front of you each time. You work on your search engine rankings…no matter who you are!Don’t waste time, lose direction, patience or $$$$ whether a pro or beginner be…make this your mantra as you delve into your quest for search engine rankings and SEO through the proper choice of KEYword phrases and their analysis….“My website’s objective is to convert traffic into paying clients who become repeat customers that generate referrals over time.”This, my dear friends, is what it’s all about.SEO is a series of detailed actions. Each one individually is quite simple to implement.

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Top 10 Web- Site Build It Review

In the next few paragraphs, I will give you my personal experiences with Site Build It (SBI for short), the brainchild product of Dr. Ken Evoy.   I have listed his other products (free and paid) to give you quick access at the end of this article. However, this review is primarily focused on his flagship product, SBI, its benefits and drawbacks. 

Ken Evoy is a Canadian doctor turned toy maker turned internet marketer.  He has a line of E-Books (Cost & Free) all relating to business on the web for the small, small business owner (click here for a description of a small, small business according to SBI creator, Ken Evoy. He first started as an affiliate selling other people’s products and subsequently became quite successful doing so.

He then proceeded to author and co-author a variety of manuals, and in 1999, his program was named “Best Affiliate Program” of the year by Affiliates Directory.Com. Ken Evoy’s program was selected over 2,500 other affiliate programs. You can visit the 5 Pillar Affiliate program  here , get an introduction, and see for yourself if you feel this program has value.

One of his outstanding works is Make Your Site Sell

(MYSS) focusing mostly on the use of pre-selling instead of the old-fashioned hard sales pitch. Gone are those days as we usher in the new era of informed, information-hungry consumers. No longer are people willing to buy just because there is a flashy presentation and a loud drum roll! Oh, no! The coined phrase today is “over-deliver”.

Well, as far as I am concerned, Site Build It has done just that. The internet is exploding with information, tips, tricks, best buys, 2 for 1, free ebooks, the e-university or just about anything else you can think of! If you can think of it, you can find it.

  • Used to be, building a doorway page was all the rage.
  • Then building with flash would bring the cash.
  • Now its pick a theme and watch the income stream.

So here we are, full circle.

On the WWW, if your words don’t deliver a unique message in a clear and engaging fashion, then your reputation is at stake, and you probably shouldn’t give up your day job just yet..

Site Build It Review not only tapped into the new age trend of over deliverance, but took it to a brand new level, at least in my humble opinion. I can report Site Build It has a few inconveniences, but for the most part, if it bears the Site Build It identity, then without a doubt you are receiving much more than you could ever imagine at rates completely within reason.to find valuable information that really let me see what Site Build It Review was all about. I could see examples of verifiable traffic ratings; I downloaded free e-books, bought several others after reading the free ones. I kept going back because I knew Site Build It materials were sound and clearly written.

Imagine, a Dr. and his colleagues with a sense of humor! I could visit real customer sites, I could talk to these real people first…and yes, I called them before I ever spent a dime on Site Build It Review . I chuckled at the Site Build It guarantee – that remained to be seen, I was even more intrigued by being able to have everything under one roof, so to speak. That, for me, was the piece de resistance –

At this point, I would have to say that one of the few drawbacks to Site Build It (if you can call it that), is the quantity of information. So much so, that it takes a great deal of time to read the rather lengthy materials, especially if you are on a busy schedule. If you are completely new at building a web business, then the learning curve could take a bit longer. It really depends at what stage of the e-learning process you are at when you start.

One of my biggest gripes with some of these supposed guru websites are the way you get caught in an endless stream of repetitive rhetoric that goes on forever. The pages are so long I skim down to the bottom …maybe that’s why they call it the bottom line!

They’ve pounded my senses with why I need their most valuable info (found nowhere else, mind you) without which I cannot possibly hope to achieve success…Doesn’t this smack of the hard sell of yesteryear? A tad pushy for my taste!

I was comforted, somewhat, when I arrived at Site Build It to find valuable information that really let me see what Site Build It was all about. I could see examples of verifiable traffic ratings; I downloaded free e-books, bought several others after reading the free ones. I kept going back because I knew Site Build It materials were sound and clearly written.

Imagine, a Dr. and his colleagues with a sense of humor! I could visit real customer sites, I could talk to these real people first…and yes, I called them before I ever spent a dime on Site Build It. I chuckled at the Site Build It guarantee – that remained to be seen, I was even more intrigued by being able to have everything under one roof, so to speak. That, for me, was the piece de resistance –

Definition:
  1. [n]  the outstanding item (the prize piece or main exhibit) in a collection
  2. [n]  the most important dish of a meal

Having always done my web building with a variety of tools, I knew first hand what a task it was to stay organized.  Keeping all those e-ducks in a row was a challenge even for Ms. Methodical herself!  You guessed it…I pulled out the big CC and paid my then $299 for Site Build It.  Furthermore, at this point in the review, I would still give it a go at $499 USD, its present price!

I keep referring to my aviation knowledgebase when I say the devil is in the details…and lots of those little horned creatures everywhere! Site Build It promised to keep them, at the very least, in one spot and on one checklist!  So who do you think was doing loops now?

Site Build It is proving to be a complete web business building product.  It contains everything from “where do I start” to” smiling all the way to the bank.”  Not once, not ever, does Ken tell you this will be easy!  I get so tired of being bombarded by the “make millions in 30 seconds or less” that even the spam checkers are deleting this stuff!  Isn’t this where John Stossel says “GIMME’ A BREAK!”

As soon as you receive confirmation of your Site Build It purchase, download and print out your Site Build It Action Guide..A step by step process that takes you through every conceivable situation. I highly recommend you read this first from cover to cover and see it from the 30,000 foot level.

Take your time, but don’t angst over the unfamiliar.  In my case, I could rank my site with the big boys, get traffic increasing the bandwidth (and the expenses), but my conversion rate was just not there

Keeping track of things was my biggest challenge.  Marketing the site was certainly another topic that needed to be perfected.

Yeah, I can get them to the top…but what then?  That’s why I bought Site Build It!   That’s what consumers expect from their service professionals…results, results, results they can take to the bank!

Ken’s very first piece of advice is to do a little each day in manageable steps, keep moving forward.  He tells you this isn’t rocket science, but it does require some organizational skills, and a solid commitment to your own success.

His advice is repeated over and over again with references back to earlier portions where he may have laid groundwork in case you forgot or need to review.  His written offline and online materials  are easily navigated, if you pay attention…but that is exactly why you bought Site Build It, isn’t it?

Yes, he is repetitive across the board, but when you are just starting out, this is a good thing.  As a flight instructor I cannot count how many times I repeated basic flight facts i.e:
pitch = speed
power = altitude.
Finally, about the 30 hour mark, it sinks in!.

Web Site Design Expert

You might not be a web site design expert, but it is easier than you think to SEO your page for improved listings.

Just about any web site design expert will agree that size does matter...graphically speaking, of course.  The following tips are basic principles when calling upon your design creativity.

Your goal is to keep your site ranking well in the search engines, deliver great content, and maintain asimple but appealing design.  Not everybody is experienced on the net, so KISS (Keep ISimple Stupid), for their sake and yours.  

No matter where you start, you will certainly become a web site design expert in no time at all…just learn a little bit more each day.

Tip #1 Default Font  or Font Code  

When you choose your font, be aware that using a font tag <font size=”2″> adds additional coding to your pages. This means that more of your page is unable to be read and indexed by the spiders that visit your site.  Coding adds bulk but not value in the SEO process.  If you use a default font you will eliminate much of this excess baggage.  Be aware that any coding is virtually unreadable by the spiders.

The drawback to using the default font is the lack of diversity the web site design expert runs into when trying to create a particular look.  To eliminate confusion for the viewer with too many font styles, and too much coding for the spiders, examine your page for consistency and balance in this area.  Keep your keyword focused content the main priority until you are more knowledgeable in this area. 

Site Build It has excellent tutorials (in the Action Guide) and optimizers to keep your page balanced.  Click here for an example of what a spider sees when looking at code and text.

Tip #2  Graphic Types and Size- Gif or Jpeg? 

Generally, you will want to use smaller graphics in respect to slow-loading pages. Don’t lose your visitors because of this avoidable frustration.

In a GIF, a single colored horizontal line takes the same amount of space no matter how long it is. This makes a GIF perfect for solid color images like logos, cartoons, and text stored as graphics.

JPEG uses a lossy compression which is for images with many mixed colors like photographic or multi-color images.  

Choose a GIF for a solid color image and JPEG for a photographic image. When in doubt, try both formats and choose the one that gives the best image quality for the lowest file size.

Web site design experts are keenly aware of file type and size, and so should you. 

Tip #3  Reuse Your Graphics 

Have your graphics do double duty!  You don’t have to compromise.  Reusing your graphics reduces load time and gives your pages a sense of design.  As a web site design expert, you can incorporate these simple techniques and still maintain the look and feel  you want.

Making several references to the same graphics file from different places on your page or your site means the browser accesses your graphics file only once.  It then keeps it in a cache or memory. From then on, future references to the file will retrieve it quickly from the cache, and won’t have to spend valuable load time to get it over the Internet.

Tip #4  Create a Logo

Make your logo a bold statement and representative of your web site.  People identify you and your business with this picture or graphic.    It’s the visitor’s first impression and plays a key role in how they perceive you.  Look like a web site design expert and take the time to design a logo that quickly creates the essence of your site. Use some good old common sense in your design.  Make your logo bold and easy to read.  Choose an appropriate font for your theme.  Make sure the logo will print clean..Sometimes people will print copies of your pages.

Use the height and width HTML tags which allows the browser to draw the outline of your logo immediately without the screen shifting while it is being drawn:

<img src=”logo.gif” height=Y width=X>

If your logo doesn’t inspire you, it won’t inspire anyone else either.  Don’t stop until you are satisfied with your results.

Tip #5  Background and Text Colors 

Use of color in background and text is a great way to enhance your site if used correctly. Always use dark against light or vice versa.  A light text use light text against a dark background or dark text against a light background.  Studies show that web viewers stay longer when a light background with dark text is used.

This basic principle ensures your text will be readable…this is so very important!   Keep this in perspective with the other aspects of your site design.

If you decide to use a background pattern, keep your pattern consistent regarding color.  Don’t use a pattern with both light and dark colors…your text will become difficult to read, if it can be read at all.  Many a web site design expert has learned this lesson the hard way…you don’t have to.

Use of a background pattern is generally not recommended, but if you must use a pattern, keep it very subtle.  It will fight with your text for the reader’s attention.   A web site design expert will err on the side of simplicity and KISS (KeepISimple Stupid).  


Become a web site design expert, by following a few basic principles of layout and design.

A web site design expert always uses a checklist.  If you haven’t started yours, then now is the perfect time time.

 Like anything else…this is a learning process!

Search engines are used by people to help them LOCATE INFORMATION about products and services they want or need.  When they find you, keep them interested with your creative design.

There isn’t a web site design expert alive that knows everything.  You just need to know what it takes to have your site meet your goals.
Use the Mentor Me free service at any time.

Tip #6 Using a simple (client-side) Image Map  

Client-side simply means that the links' code resides within your web page and is not dependent on scripts or special server functions.

An image map is a graphic or picture in which different areas have a designated "link hot spot" going to an internal or external page.  There is no map file and no CGI script. The only drawback is it only works with browsers that support HTML 3.0 and greater.

Image maps are easy to create and add a special touch that turns you into a web site design expert.

Tip #7 Accommodating for Screen Size  

The most common screen size is 800 x 600 pixels closely followed by the slightly larger 1024 x 768.  When designing the main parts of your page, try to keep the width around  720-760 pixels. This Browser Grid (opens in full window) gives you an idea of the different screen areas.

With the onslaught of technology and accessing the web through handheld devices  becomes more prevalent, a slightly smaller screen resolution is in order.  Try about 240 x 320 (HP iPAQ) to 320 x 480 (Sony Clié) and go from there.   If this is a consideration for you, design a more flexible layout using percentages rather than pixels for all your elements and type sizes.  

Being aware of resolution, will turn you into a web site design expert in no time and make your site available to many more viewers which increases your chances for greater profits.

Tip #8  Use a Web Design Checklist

Besides your business plan outline, fill in this simple web design checklist of features(then print it out for easy reference) with the features you want your web site to have.  Keep your site within your building capabilities. Keep your site simple and uncluttered (unless your goal is a high-end flash site).  Stay away from added scripting and other coding that could add bulk and not content to your site.  Visit other similar web sites to get additional ideas.

As a web site design expert, you will have to determine how advanced your site will be.  Will you really need video, database, flash, etc?  Determine the amount of  user interaction you are expecting…and can provide for, e.g., online credit card processing, shopping carts, bulletin boards, chat rooms, site search, etc.  

In order to keep your site ranking well in the search engines, for the most part deliver great content while maintaining a straightforward design.  Not everybody is experienced on the net as you may be, so KISS (Keep ISimple Stupid), for their sake at least.  If you feel the overwhelming desire for whirlygigs and the like, consider building an alternate site for those not browser and ISP challenged!

Tip #9 Easy Navigation

Your visitors should be able to find what they are looking for in your site within three clicks.  If not, they are very likely to click off your site as quickly as they clicked in.

It is more important that your navigational buttons and tabs be easy to read and understand than to have “flashy” effects.

Link colors in your text should be familiar to your visitor (blue text usually indicates an unvisited link and purple or maroon text usually indicates a visited link), if possible. If you decide not to use the default colors, then emphasize by using  boldface, larger font size, set between small vertical lines, or some combination of these. Make your text links unique from any other text in your web pages.

Tip #10  Layout and Design

When it comes to layout and design, the important thing is to make sure that there is a layout…take the extra time to display it aesthetically.

Divide your information into logical sections – use tables

  • Make  your home page attractive, easy to navigate, and well laid out
  • Maintain a consistent theme and scheme throughout the entire site
  • try to use colors, styles and fonts that complement each other

The stylish view from any web site design expert is very subjective to taste, and everybody will have their own idea of what looks good. Be careful not to underestimate the importance of layout and design…first impressions are hard to erase.

Site Build It Review has an easy-to-use building interface that makes your job as a web site design expert a point and click affair.  Throughout the Action Guide training their are pictures and text helpers to keep you going in the right direction.  If you would rather use your own editor, and are more advanced in HTML and other coding, then it is just as easy to create your own and upload to their server without losing any of the excellent tracking and submission systems that keeps tabs on performance. For questions about how Site Build It Review accomplishes this fete, direct your questions here.