An Intro to Digital Marketing Companies in New York
- What is Digital Marketing?
Digital Marketing in New York- Digital Marketing is the use of technology to market your product or brand. Many use Digital Marketing Agencies to complete these specialized tasks. Some Digital Marketing firms will simply act as a consultant for you to better understand your digital marketing needs.
- Why Use Digital Marketing?
The majority of consumers will now use electronic devices to buy or search for products they want to buy. Just as consumers used to watch adverts on TV, we now have on-demand television. Digital Marketing has allowed us to adapt in the ever-changing technological world. We can now advertise to consumers whilst they are scrolling through their favorite social media platform.
- Is there different types of Digital Marketing?
Digital Marketing Companies can often specialize in specific types of marketing. Such as Search Engine Optimization. This is often used to allow businesses to specifically advertise to consumers who will be interested in their products.
- Types of Digital Marketing
Before choosing a company, it is important to know their specialist areas to aid your decision-making process. Below is a list of those areas;
- Email Marketing
- Viral Marketing
- Social Media Marketing
- Pay Per Click Advertising
- Influencer Marketing
- Mobile Phone Advertising
- Content Marketing
- Affiliate Marketing
- And the above mentioned, Search Engine Optimization.
We suggest you search thoroughly through each of these specialist areas. It is important to be well informed of what is available to you. Make sure you have all the possible answers you can before asking anyone questions. We don’t want you to end up being sold something you don’t need.
Where and How to Find the Best Digital Marketing Companies
- Do Your Research
Before searching for the best digital marketing company for you, first, you need to establish your needs. Are you looking for direct marketing to consumers or a larger online presence? If you have researched the above specialist areas, it will be easier for you to plan your marketing strategy. Do not allow a company to sell you things you will not benefit from.
- Know What You Want
Knowing your own marketing strategy, no matter how little you know, is an important step. If you are a complete novice, that’s okay. It is your business so you will know the direction you want to take it. Sometimes that can be enough. As long as you know what you want to gain from additional support, you will know when you have found the right thing.
- Look Online
There are plenty of adverts popping up when you search for digital marketing companies in New York. Make sure you ignore the ads, read the articles. Find out from people who aren’t trying to sell to you what they think of each company. Gathering other opinions can be a sure fire way of figuring out what you need.
- Make a Shortlist
Once you’ve done plenty of research, narrow down your options. You know the areas of specialty you need. You know what kind of direction you want to take your business. And you now know what other people think of some of your options. Make a roster of choices and then give them a call. Don’t be sold by the excellent customer service though, ask lots of questions.
Why Do You Need a Digital Marketing Company?
- The Digital Amateur
For some, running a business can be like riding a bike. But as the world has evolved and technology has advanced, you’ve been left behind. No longer will newspaper advertisements be beneficial to selling your products or services. You need help navigating the digital world.
- The Marketing Beginner
You know your way around technology. But you don’t really know how to take things further. This is when a digital marketing consultancy would come in handy. You will be able to discuss your future goals and ways in which marketing would be most beneficial. You know a bit, but you need more professional advice and support.
- The Polite Prospector
You know how to market your business. You definitely know how to use technology to your advantage, but you aren’t seeing any progress. Maybe the ways in which you are choosing to digitally market your business aren’t the right approach? Discussing with a marketing professional on how they can manage this for you would be a huge advantage. If you are too polite or too busy to focus your energy on advertising, then utilizing a company to do it for you would be really useful.
- The Growth Dreamer
You are dying to watch your business grow but you aren’t sure of the most effective methods. Perhaps you have an in-house expert working on it for you, or perhaps you are considering this. Developing an effective marketing strategy could allow you to forecast realistic levels of growth. A digital marketing professional would be able to help you turn those dreams into a reality.
Our Top Five
- Flight Path
Flight Path is a great digital marketing agency based in New York. They are able to cater to all sizes of business and they are adaptable for your needs. You will find this company has plenty of personalities and can support you with pretty much anything. They even work on website development. Flight Path is great for those looking to build their digital presence.
- Fuel Online
Fuel Online is based in Boston, New York and they focus heavily on Social Media and SEO content. If your needs suit their area of specialism, we highly recommend this one. They are targeted at all sized business which makes them very accessible in price.
- Metric Theory
Metric Theory has four locations; 1 in New York City. Their main focus is on business growth. Their website is full of information and guidance with specific business areas. For example, if you are in the retail sector, you can click on this area and explore further.
The crowd is a global organization with over ten different offices, one of which is based in New York. The crowd is very focused on the customer experience to improve your business. They have worked with startup organizations and large global business to build marketing strategies.
Beyond Digital Marketing are a huge design company who can help you from product design through to your digital footprint. They are proud to say they focus on immersive customer experience and a creative approach. Beyond have worked with the likes of Virgin so they know what they are doing.